Rapid growth, technology change and increased competition have created significant challenges for companies seeking to successfully market their products and services via indirect channels.
These challenges include;
- Balancing expensive marketing and sales resources against the opportunity/risk of their target markets
- Inability to react quickly to emerging opportunities
- Identifying and recruiting appropriate partner organisations to help them build and deliver a complete channel proposition
- Building and operating effective channel sales and marketing processes and tools
We help our clients Discover, Define, Develop and Deploy effective programs that drive channel business growth.