The Three Types of “Solutions”: Which One Do You Use to Market and Sell? (Part of a Series)

An interesting roadmap – I’d like to see the corresponding ‘solution buying’ model mapped against this and suspect it may not be a great fit (and getting less so by the hour!)

“Climbing Out of the Box”™

Part of a Series: Helping Your Channel Sell Solutions (So They Can Sell More of Your Products…)


SOLUTION is a word that can make any IT marketer cringe.  Everyone knows the industry should sell “solutions”, but what does that really mean?  It has become something of a cliché. If you add the word “solution” to any product name, it magically transforms from a “product-push” message to a customer friendly “solution message” – yeah, right.

In today’s post I will talk about the types of solutions (yes, there are several types)…

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